Agency:
Link Viva Dubai
Role:
Creative Director
Challenge:
Take the Lenovo Vibe smartphone from a new product to a challenger product against the leading smartphone brands in Dubai by creating a campaign to generate lasting brand loyalty through personal experiences that will live long in the memory.
Idea:
We want our discerning Dubai individuals who are our trendsetting pioneers, our influencers who influence the mainstream to VIBE ON THIS through a year long campaign of highly engaging and creative experiences in ART, FASHION and MUSIC, sharing their experiences with their Lenovo Vibe smartphones within their social groups generating buzz and cutting through to the mainstream.
Scope:
Social, Digital, Print, Experiential
Impact:
More than 816,000 mentions on Twitter since the social competition launched the campaign; reaching more than 6 million people in UAE. More than 560,000 Twitter entries received from our Dubai based influencers during a year long campaign to drive awareness of product and brand. More than 370,000 attendees to all activations and events across year long campaign.