Microsoft APC Gold Coast 2015

Agency:

Jack Morton Worldwide Sydney

Role:

Creative Director

Challenge:

Create a Microsoft environment where the consumer journey from registration, arrival, participation and engagement with Microsoft APC 2015 is simple and easy to navigate.

Microsoft must visually own the large scale space at Gold Coast Conference & Exhibition Centre.

Idea:

Maximise networking time, minimise navigation time through a bold, innovative and contemporary architectural solution of way finding signage.

Scope:

Digital, Corporate Event

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